Rahul Amaram Resume

( IIIT-H | ex-Meta )

• Co-founded Nuralist, a web platform connecting users with nutritionists through a searchable directory.
• Architected and developed the WordPress-based directory platform, owning end-to-end implementation from infrastructure setup to feature development.
• Built a custom WordPress plugin to support SEO-optimized geography and specialization based URL paths
• Designed and maintained workflows for onboarding and managing 300+ nutritionists
• Analyzed user engagement data and feedback to identify opportunities for improving customer experience and platform adoption
• Conducted customer interviews to identify product opportunities.

• Led the first-party measurement pod within Shops Ads team, delivering enhanced advertiser insights and driving a 15% adoption rate for a new onboarding tour in Ads Manager (double the adoption of comparable features).
• Collaborated with product managers and designers to define project scope and prioritize impactful features.
• Partnered with data scientists to analyze experiments and assess feature impact on top-line business metrics.

• Developed ads for targetting offers in Shops, identifying product gaps and addressing them to improve product adoption
• Designed and analyzed recruited tests to validate feature effectiveness prior to production rollout.
• Mentored team members, recognized as a top mentor and top 5% wiki contributor within the organization.

• Designed and bootstrapped the project for Elasticsearch upgrade from 1.7 to 7.x
• Optimized cluster performance thereby reducing cluster costs by 50%.
• Conducted architecture and design reviews, ensuring robust feature development and scalability.

• Led the Search team, driving onboarding, mentoring and implementation of product features
• Delivery of Promoted Search feature adopted by 100+ communities.
• Initiated lunch-n-learns and community custodians initiative, fostering team growth and engagement.
• Earned special recognition in Vista Hackathon for innovative blockchain-based user engagement solution

• Established agile processes and on-call systems while recruiting key engineering talent.
• Led accessibility initiatives to achieve better WCAG 2.0 AA compliance.
• Designed scalable Virus Scanner Service integrated across 100% customer base.
• Developed a microservices-based performance testing framework prototype.

• Scaled and stabilized the RTB platform which handles 200K+ requests/sec across six geographies
• Drove 10% instant revenue growth via Facebook Exchange integration.
• Reduced cache costs by 50% through migration from Memcached to Aerospike NoSQL.
• Enhanced security by leading migration to VPC, implementing NACLs, Security Groups, and Roles.
• Architected real-time logging and monitoring frameworks, significantly improving platform reliability and bug detection.
• Design a pre-production testing framework using TestNG which helps to identify bugs just before production release to greatly reduce the chances of things breaking in production
• Awarded TECHSTAR for outstanding performance in Q1 2015.

• Led the development and experimentation of a metrics onboarding dialog for Ads Manager to guide advertisers on evaluating Shops Ads performance.
• Collaborated with XFN partners to define the product requirements and measure impact via controlled experiments.
• Achieved a 15% feature adoption rate compared to other similar features which only had adoption of 7%.

• Bootstrapped the upgrade of Elasticsearch from 1.7 to 7.x which was quite complex as ES powered a lot of features on the community platform
• Conducted comprehensive analysis and evaluated different approaches to ensure that we were making the right tradeoffs between speed of development, keeping infra costs low and showing early wins.
• Presented the upgrade strategy and architectural trade-offs at a Elasticsearch meetup, contributing to industry knowledge sharing.

• Architected and implemented a scalable real-time logging system for events from stateless bid servers, which during peak time, could increase to 50, and cumulatively be pushing 4,000 events per second (~100 MB/s uncompressed data).
• Optimized the pipeline using compression, Flume, and a custom kafka partition rebalancer to minimize data loss, data de-duplication, high availability, and horizontal scalability.

• Delivered end-to-end integration of Facebook Exchange (FBX) within a stringent 4-week deadline, overcoming challenges of non-standard bid-response ad delivery.
• Designed and deployed new feed infrastructure on the Real-Time Bidding (RTB) platform to support seamless ad serving.
• Enabled a major revenue uplift with FBX contributing 30-40% of campaign revenue, achieving 55% average profitability versus 38% for non-FBX, and driving 45% of total RTB impressions (40-50 million).